There is an increasing, global focus on corporate sustainability practices, with sustainability performance being scrutinized more closely than ever.
Today, there is a clear mandate for marketing and branding executives to do more to ensure their brand’s sustainability. Its ongoing relevance and health must be established in a world of shifting societal, customer, employee and investor values.
Why we created this report
The goal of the underlying study is to help those responsible for managing corporate reputation – both staff and line executives – understand the gap between perception and reality regarding their Environmental, Social and Governance (ESG) practices. The study’s insights offer valuable input as these professionals seek to influence key external stakeholders, and target communications and operational investments surrounding ESG. This report contains only high-level findings from the study. Detailed analyses of individual companies and sectors are available separately from Brandlogic Corporation.
Sources include:
SRSSustainability Reality Score | SPSSustainability Perception Score |
1200rated corporations | 16,000+company ratings |
175metrics* for rating companies | 2,400respondents from 3 “highly attentive,” crucial segments |
5key performance indicators per ESG dimension | 100prominent global corporations covering 9 of the 10 global industry categories (GICS©)** |
6major countries covered |
Why you need it
A large gap between perception and reality, and/or between a company and its competitors, is an indicator of opportunity or risk that can help guide future sustainability efforts. Whether your firm's reality is ahead of perception or you need to play catch up, this report provides a unique framework for senior executives who are involved with making investments in brand, reputation, and ESG compliance.
